Honest guidance, from people who know you by name.
Heartland Capital provides in-depth education and the highest level of customer service for acquiring precious metals — within an IRA or for direct delivery.
Reliable guidance and premium precious-metal solutions for everyday Americans.
We built Heartland Capital on a simple belief: protecting your wealth shouldn't require decoding jargon or fending off pushy sales tactics. From your first question to final delivery, a dedicated specialist educates first — so every decision you make is one you fully understand and control.
Ben Cash is co-founder and CEO of Heartland Capital, one of America’s fastest-growing precious metals firms. With a finance career dating back to 2012, Ben has facilitated more than $300 million in transactions and growing.
He launched his career as a high-performing mortgage broker, quickly earning a reputation for strategic thinking, client advocacy, and an ability to simplify complex financial decisions. Over the past decade, Ben shifted his focus to the gold and metals industry, where his leadership, market insight, and commitment to transparency have helped thousands of clients safeguard their savings.
Today, Ben leads Heartland Capital with a mission to provide everyday Americans access to reliable guidance, honest education, and premium precious-metal solutions. His vision and hands-on approach have positioned Heartland as a trusted name in an often-crowded industry.
When he’s not building Heartland Capital, Ben is a devoted father and avid outdoorsman who values faith, family, and the freedom that smart financial planning provides.
Nick Coffman is the President of Heartland Capital and a seasoned financial professional with over a decade of experience. Since beginning his career in 2011, he has facilitated more than $500 million in transactions and built a reputation for integrity, clarity, and client-first leadership.
Nick started as a top mortgage broker at one of the nation’s largest banks, quickly becoming known for his ability to simplify complex financial decisions and guide clients with confidence. Today, he brings that same expertise to Heartland Capital, where he leads company strategy and ensures every client receives transparent, reliable guidance on protecting their wealth through precious metals.
Outside of his professional work, Nick is a dedicated father and active community member who values service, family, and helping others build a secure future.
Let's talk about your future.
Speak with Ben, Nick, or a member of our team — no pressure, no obligation.