California Consumers’ Rights and Choices

If you are a California resident, California law permits you to request Information regarding the:

• Categories of Personal Information (as defined by applicable California law) collected, sold or disclosed by us;
• Purposes for which categories of Personal Information collected by us are used;
• Sources of information from which we collect Personal Information; and
• Specific pieces of Personal Information we have collected about you.

In addition, if you are a California resident you may:

• Opt-out of the sale or disclosure of your Personal Information, in some circumstances;
• Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding the Services;
• Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information; and
• Request deletion of your Personal Information by us and our service providers, in some circumstances.

You will not be discriminated against for exercising your rights under the California Consumer Privacy Act. Our privacy policy can be found here.

Collection of Personal Information from California Residents

We have listed below the personal information we may have collected from California residents in the past 12 months.

Identifiers, Internet/Electronic Activity, Professional Information

All information sources from which may obtain your information are directly from consumers or through our affiliate companies and websites.

The purpose for collecting your information is strictly for operational purposes.

Heartland Capital does not sell any personal information about our clients. We may otherwise share your information for operational purposes for use in our operating systems, CRM system and vendor platforms.

Requests

You can make requests related to your California privacy rights to our contact email.

When you make a request, we may ask you to provide verifying information, such as your name, email, or phone number. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.

Children

Our Services are not directed to children, and we do not knowingly collect Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us as indicated above.

Do Not Track

Heartland Capital does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.