Why More Iowans Are Turning to Gold in 2025

Over the past year, more Iowa investors have started moving a portion of their savings into physical gold. With inflation staying high and markets near record valuations, many feel it’s time to protect what they’ve worked hard to earn.

📉 Stocks Are Overheated — and Risky

The same way Iowa farmers diversify their crops, smart investors diversify their portfolios. The S&P 500 remains heavily concentrated in AI and tech stocks — sectors that may not have the earnings to justify their prices.

Gold Offers Real Protection

Physical gold has held its value for thousands of years. Unlike paper assets, it’s not subject to corporate earnings, government policy, or digital manipulation. That’s why even major institutions like Morgan Stanley recently recommended putting up to 20% of a portfolio in physical gold.

Iowans Value Tangible Assets

From land to hard work, Iowans have always preferred something real. Owning physical gold — coins, bars, or bullion — fits that same mindset of self-reliance and long-term security.

If you’re in Des Moines, Cedar Rapids, or anywhere in Iowa and want to explore owning physical gold, click here to request your Free Gold Guide or call Heartland Capital today to speak with a precious metals specialist.